Matcha Label Design - So Matcha

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Contest winning design

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This customer received 9 label designs from 3 designers. They chose this label design from Soula Vetter as the winning design.

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Label Design Brief

Hi guys. We need a label designed for our matcha tins (picture of tine attached). The name of our matcha brand is called So Matcha (logo attached). We want our label to be clean but with a sense of excitement to it. Our target market is the healthy individual between the ages of 25 - 40 who is a hustler and in touch with modern trends, who is also conscious about their appearance. So we are looking for a label that is clean, attractive and appealing, not too over the top but sophisticated and sleek. I hope my description is not too complex and doesn't conflict ideas. We welcome any thoughts and ideas that you may have.

NB - The label is not very wide (192mm x 45mm) but quite long.

Front of the label:

1. It must have the So Matcha logo in the front (we can also change the logo to one colour if it will be better for the design)
2. It must have the words - Premium Matcha Green Tea
3. The words - Superior Grade
4. The net weight of the contents which is - 40 grams

Back of the label

On the right side-

1. Directions - Sift 1/2 - 1 tsp (1 gram) of matcha powder into a bowl. Make sure the powder doesn't have any lumps, pour 60-80ml of warm water (not boiling) into the bowl and whisk in an "M" or "W" movement until a froth forms on the top. Sip slowly and enjoy your matcha moment.

2. Ingredients: 100% pure green tea leaves harvested in Uji, Japan and stone ground into a delicate powder.

3. Storage: Store in a cool, dry and dark place or refrigerate after opening.

4. Customer care: E-mail us at info@somatcha.co.za

On the Left Side -

1. Benefits of So Matcha Green Tea Powder (Heading)
High in antioxidants
Boosts Metabolism
Boosts Memory and Concentration
Burns Calories
Enhances Calm
Improves skin
Detoxifies the body

www.somatcha.co.za
www.facebook.com/somatcha
www.instagramcom/so_matcha


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Files
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image6849 Saturday, 11 February 2017 08:24:02
Saturday, February 11, 2017
Payments
1st place
US$120
Participation payments x 2
US$15
Total
US$150

Project Deadline
21 Feb 2017 08:26:56 UTC
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