Black Rose needs a logo design refresh to target luxury tourist in New Zealand
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This customer received 279 logo designs from 101 designers. They chose this logo design from Alif studio as the winning design.
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Logo Design Brief
Black Rose is a company based in Hawke's Bay that provides luxury tours and transportation for tourists. We need a new modern logo for our luxury tour company. Black Rose provides luxury private tours and transfers to high end tourists in New Zealand. We would like a logo with Black text and also another with possibly metallic silver or white (we have a number of Black vehicles and Silver vehicles so the logo must work for both).
The logo must be effective on the following - letterheads, uniform (polos), Vehicles (Buses & Cars), Website, Brochures,
The logo must be able to be manipulated to include text describing certain areas of the business "Black Rose Limousine" or "Black Rose Tours & Charters" for example.
I have attached a copy of our current logo.
Target Market(s)
High end tourists visiting New Zealand and Hawke's Bay (region in New Zealand)
Industry/Entity Type
Tourism
Logo Text
Black Rose
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- We would like to keep a rose as part of the logo.
- We are also really interested in having a secondary logo which has a more vintage badge feel to it that we can use for things such as caps and tshirts etc.