Swedish Candy Subscription Service needs a neat, sweet-looking logo!
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This customer received 101 logo designs from 31 designers. They chose this logo design from rum as the winning design.
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Logo Design Brief
Hej! We need a new logo for our subscription service that will send out Swedish candy on a monthly basis to anyone in the world who misses their homeland sweets.
The design should be neat, minimal and Scandinavian looking. We love the way asket.com, holygreens.se and everlane.com look. The name "Hallonbåt" literally means Raspberry Boat, and it´s a classic Swedish candy.
Please include the tagline "The Swedish Candy Shipping Co." in the logo and also some kind of candy related icon. Or simple boat related, think: "rowing boat". Inspirational images of Hallonbåtar (that's in plural) in the uploads. Thanks!
Target Market(s)
Basically the whole world, everyone living outside of Sweden who has a connection to the country and wants to have some nice candy sent to them on a regular basis.
Industry/Entity Type
Online Shopping
Logo Text
Hallonbåt
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The tagline "The Swedish Candy Box"
- The ring on top of the last a in the name. That character has the ASCII code 134.
Should not have
- A playful or childish design.