STRIVE Logo, name, color design

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This customer received 199 logo designs from 63 designers. They chose this logo design from ArtDesignbd as the winning design.
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We are merging two companies and want a new logo and new colors, as we are starting with a new name. We are thinking we want a new third color, in addition to the grey and white....but will leave that to the designer. The image of the company is sophisticated and financial in nature. But we don't want stodgy and stayed. We prefer modern sophistication. When people buy shopping centers they want a good investment with long term cash flow but because it is retail, it should be a bit edgy and modern. So it is a blend between modern and safe. Sophisticated but not dull. We need a bit of personality.
Target Market(s)
Owners of Shopping Centers
Logo Text
STRIVE
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- modern, cool feel. must include the name STRIVE. Must be financial minded and sophisticated but can have a sexy feel. For tone (although we dont want any photographs) think Herb Ritz photographs. They are sophisticated and sexy and very modern.
Nice to have
- We want clean lines and a modern feel
Should not have
- no curly letters and more masculine than feminine feel.