• US$300

• 135 designs

• 30 designers

---

Logo Design Brief

We need a logo design for a start up social enterprise based in France called Iteso.



For a little background the word Iteso corresponds to a tribe in Africa. The Iteso people are a cattle breading ethnic Nilo-Hamitic group located in Eastern Uganda.




IteSo is a start-up social enterprise specializing in the provision of strategic advice and investment services within the microfinance sector.



Iteso focuses on finding innovative ways to increase the access to affordable clean energy (solar, hydro, biogas, biomass, cookstoves) to the bottom of the pyramid. It provides consulting services to donors / governments / microfinance institutions and enables innovative financing solutions to social investors wishing to invest in this sector.



Iteso follows a triple bottom line approach (profit / environment / social).



Similar companies are www.arcfinance.org; www.microenergy.org; www.greenmicrofinance.org; www.eandco.org




We are looking for a progressive, simple, powerful, bold and fresh logo - that will help the target market identify with our triple bottom line approach to business, our social mission and understand that the indirect beneficiaries of our activities are the poor in developing countries.

Target Market(s)

Our target market will be social investors, government agencies, development agencies and microfinance institutions. These will be based in both developed and developing countries.

Although the organisations that will purchase our services will be "rich" - there is an indirect reflection on actions/investments affecting the poor. Working on reducing energy - poverty and on improving the lifes of the poorest segment of the world population in developing countries.

Industry/Entity Type

Consulting

Logo Text

Iteso

---

Logo styles of interest

---

Requirements

Must have

• The design should:
• 
  
• - be progressive, simple, powerful, bold and fresh
  
• - it should be a vehicle for the social mission of the company
• 
  
• - convey the sense of being different  ex. different approach to work and results  (than a traditional profit making enterprise)
  
• -the logo should be of a standard size and easily transferable to letterhead/business card/website/ powerpoint presentations
  
• - it would be nice for the logo to serve as a favicon  and/or accreditation stamp
  
• - I like bold / bright colours -
  
• 
  
• In addition to the file types specified by DesignCrowd for a logo contest we also require:
• 
  
• - the original source files
• 
  
• - a PNG with transparent background
• 
  
• - specifications of all fonts and colours used

Nice to have

• - try and incorporate the notion of 3 (triple bottom line approach,
• Triple Economics, linking 3 entities (microfinance / energy company /
• end user)
  
• - imply change, a new idea/new grounds, innovation to help improve the lives of people in developing countries
  
• 
  
• Professional but edgy logo. We are a consulting company, a forward thinking start up company  whose mission is to improve the lives of the rural poor. Our ideas are bold and ground breaking.
  
• 
  
• The preferred tag line is Iteso "Microfinance Consulting"
  
• 
  
• style fonts - clear lines /a start up social enterprise with an edge
• 
  
• 
  

Should not have

• Avoid old fonts - or thick fonts or grafitti like fonts.
  
• 
  
• logo design should not include illustration of energy related items. I want to keep it as broad as possible within the microfinance space.

---

Files

Download all files - 1.2 MB