Powerful crowd generating flyer to be built

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This customer received 8 flyer designs from 5 designers. They chose this flyer design from Raphael as the winning design.
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Flyer Design Brief
What we are looking for is a cleverly worded flyer with a sophisticated graphic design. Our objective is to generate inquires and represent our brand.
Who we are: We a boutique gym in the Eastern Suburbs of Sydney. Up market, designer space, superior customer service and the very latest equipment. Our gym is like no other, innovative equipment from rock climbing wall, crossfit frames, TRX, sprint track, innovative classes never seen before in Sydney. Please refer to "Flow Athletic" (www.flowathletic.com.au) "PE dept" (www.pedept.com.au) and "Agoga" (www.agoga.com.au) for like for like gyms to gain a feeling on who we are.. We are: www.centennialhealthclub.com.au (Please refer to this website for further photos)
Some of the services which need to be mentioned
1) Free Creche
2) Sydney most innovative classes
3) Sydney's best personal trainers
4) Free Parking
The OFFER: No Joining Fee, one month free membership (T&C apply) Limited space on offer, and only valid until 30.11.13
We are a cool looking gym, so we need a flyer which is slightly edgy, sophisticated and sleek.
Target Market(s)
60:40 Female to Male.
20 to 45 years old
Professionals and Mothers
Up market, wealthy, discerning
Industry/Entity Type
Boutique
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The Flyer must be double sided, use a combination ofcthe photos attached,
Should not have
- cheese, generic, classic gym looking flyer