• C$150

• 160 designs

• 49 designers

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Logo Design Brief

We need a logo designed for our new and exciting health food store situated in a very charming small city whose population is physically active and enjoys the outdoors. Our goal is to "outfit" the local community with all of the supplies they need to get healthy and stay healthy - hence the name "Healthfitters". In keeping with the name "Healthfitters", the look and feel of the the store will be rustic but classy and will be decorated with wildlife art.

We want to be known as "the hub for all things healthy", so we are creating a sense of community in the store by having a small seating area where our customers can enjoy a cup of our fine grade specialty teas (hot or cold) or a glass of the finest kombucha which will be served on tap from a local kombucha brewery.

We will host health and nutrition classes for the community presented by our own in-house Certified Holistic Nutritionist and guest speakers (our store will house a commercial kitchen).

Besides supplements, we will carry a huge line of the finest pantry items (spices, seeds, nuts, oils, vinegars, condiments, baking supplies, teas and snack foods) so that our customers can feel food about stocking their homes with pure wholesome foods.

Aside from the pantry items we will also carry locally and ethically raised grassfed beef, bison, pork and chicken. We will also be carrying kombucha on tap from a local brewery.

Our supplements will satisfy those who are new to a holistic way of living as well as those who require professional grade supplements for the finest quality.

Target Market(s)

Health conscious, active in the outdoors and who care about the food they eat.

Industry/Entity Type

Food Store

Logo Text

Healthfitters

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo design must be easy to read for drive-by traffic as it will be used for signage.

Nice to have

• We prefer a rustic looking design that will accentuate the look and feel of the inside of the store (which is described in the project description).