• £315

• 437 designs

• 116 designers

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Logo Design Brief

We are an established General Medical Practice called Bracken Clinic and we are moving to a much-improved purpose-built premises in a new Primary Care Centre. We are located in Balbriggan which is a seaside town 40 mins north of Dublin City.

We don't have a logo or brand at present (other than the name) so with the upcoming move we are changing our name to "Bracken Family Practice". and want to create an exciting but warm and enticing logo and 'brand'. We are looking for a strong, modern, eye-catching but simple logo to launch our new practice with. The logo is to be used throughout the new premises including at the reception desk, feature walls, signage and on our glass windows and doors etc. We also require it for all stationary and a new website.

Our ethos is towards providing upmarket, friendly and warm care with a emphasis on excellence and professionalism. We're changing our name from "Clinic" to "Family Practice" as it's 'warmer' and much more representative of what we do now.

We have been working on a new logo but cant quite get it right. The Bracken name comes from the local river called Bracken River. It also evokes images of the Bracken tree and nature.

Therefore we see three possible themes - 1) River/Water/Waves 2) Bracken/Nature and 3) Family/Medical. The new logo could evoke one of these themes but ideally 2 or 3. It could also use the "B" from the name or indeed the letters "BFP".

Overall the image and text should be modern and stylish. It's not restricted colour-wise but preferred colours are aqua/torquise/teal/skyblue and navy, purple and gold (colour palette has been updated)

Target Market(s)

Our target market is 20-65 year olds bothe male and female

Industry/Entity Type

Clinic

Logo Text

Bracken Family Practice

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Perhaps circles, waves, river images, leaves, family.

Should not have

• Needle, Pills or traditional medical emblems!

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Files