• NZ$270

• 343 designs

• 81 designers

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Logo Design Brief

BRIEF
To design a logo for: Brittain Wynyard & Co. (aka: Brittain Wynyard)

Background:
Brittain Wynyard is the largest multi-brand distribution and marketing company in the sports and leisure industry in New Zealand. We pride ourselves on representing the world’s top brands and building enduring partnerships with international brand leaders and local retailers. The company represents brands across the categories of sports footwear and apparel, sports specific hardware, fashion, outdoor and nutrition.
The company was established in 1923 and is still family owned and operated today.
Our marketing philosophy centers around: quality product, customer relationships, local reach, industry education and best service.

Requirements:
Logo to represent a long established & trusted business that has a modern outlook.
Be representative of the high quality of brands we represent.
Possibly promote a New Zealand flavour or the sports/ health / lifestyle industry we operate within.
The design must work well both on business marketing collateral such as letterheads and business cards and online.
Design must be classic, clean and smart. The design should not be overly cluttered or busy.
The full logo must incorporate the name Brittain Wynyard (the inclusion of '& Co Ltd.' Is optional).
The logo may incorporate the initials BW as an icon which could be used standalone.
The logo may incorporate one colour from the blue /green pallet but this is not a requirement.

Target Market(s)

New Zealand Sports Retailers and International Sporting Goods Brands

Industry/Entity Type

Sporting Good

Contact Information for Business Card

Must include:
Logo and space for 1-3 other brand logos

Company Info:
Brittain Wynyard & Co. Ltd
2 lines for street address
2 lines for physical address
2 company phone numbers

Employee info:
Name
Title
Direct Dial phone number
Mobile phone number
email address

Logo Text

Brittain Wynyard & Co. (Or Brittain Wynyard). Could include 'est. 1923'

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please supply the logos as they would appear printed on paper
• The Brittain & Wynyard should be approximately the same size
• If incorporating the initials BW both should be used together ie. not only the B

Nice to have

• Probably a Sans Serif font
• Could incorporate a simple script or hand drawn font in the icon
• A strong but simple graphic element

Should not have

• Should not use more than one colour (excluding black or grey).

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