Dental Product Business (Wholesale, Distribution, B2B) Needs a Logo Design and a Name

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This customer received 34 logo designs from 18 designers. They chose this logo design from Fatih Ercan as the winning design.
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Logo Design Brief
We need a Name and Logo for a new company to be based in Australia.
The company intends to exploit a current market opportunity around the Marketing, Wholesaling and Distribution of Dental products mainly consumables. The target market is providers of Dental Services (ie Dentists both public and private) and other allied oral healthcare professionals. This particular industry in Australia is consolidating with a few major players who exercise significant market share. The market opportunity that presents is one based on:
- Cost containment. To provide the best products at the lowest possible price.
- Reliability of Supply
- Focus. The intention of the company is to focus on a moderate range of products and not an extensive range like most other industry players
The final design should communicate the aspects above. We are open to the choice of colour. We are also open to the choice of name being not directly associated with the description above. For example Symbion (www.symbion.com.au) is one of the major industry players in the local market
Industry/Entity Type
Business