BuildPlan: construction/marine/facilities management software
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This customer received 266 logo designs from 81 designers. They chose this logo design from logo_s as the winning design.
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Logo Design Brief
We need a logo for our new branding. Our startup is providing services for a variety of industries to manage:
* Report generation
* Issue tracking
* Project Scheduling
Our competitors include plangrid.com, fieldlens.com, and fieldwire.com and procore. We do not like the logos for any of our competitors and want a logo that will not conflict with theirs.
We want something sophisticated, simple, but evocative.
Updates
Project Deadline Extended Reason: We did not find any designs that we really loved as a team, so we are opening up to new designs and have updated the brief. Added Friday, March 10, 2017
Target Market(s)
Construction, boat building, facilities management - particularly blueprint management.
Industry/Entity Type
Construction
Logo Text
BuildPlan
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- * Elegant Badge / Icon (should fit in square / circle)
- * "BuildPlan" as text
- * Would like the badge to be indicative of what we do (manage construction, blueprints, etc.)
Nice to have
- Take a look at our competitors plangrid.com, fieldwire.com, fieldlens.com, etc.
- We want something that *does not* look like their logos, but can be used for ideas of our target market.
Should not have
- No 3D text. The badge/icon can contain abstract 3D, but text must be flat.
- No complex gradients.
- No vague badges - must be symbolic of what we do.
- No BP in the logo (do not want to be confused with British Petroleum)