Left-leaning digital news company needs logo
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This customer received 296 logo designs from 107 designers. They chose this logo design from asman as the winning design.
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Logo Design Brief
We need a logo design for a news site called "Resistance Report." We're a brand-new, cutting-edge media company that unabashedly stands for human rights, economic fairness, environmental justice, and against corruption, war, poverty, greed, and racism.
The Resistance Report is meant to be a one-stop shop for everyone in the movement to resist the Trump regime in all of its manifestations. We cover social movements, people resisting Trump and his policies in multiple creative (and nonviolent) ways, and provide a fuller context to the day's news by making sure we grab up the stories that other media companies are too afraid to cover.
Our site design is black and white, so we'll be looking for a black and white logo. However, we're open to all forms of black and white designs, from a word mark to a pictorial to an emblem. We'd preferably like to have one square-shaped logo to use as our avatar for social media, and one rectangle-shaped logo to be used for cover images and mastheads. We'd like to use the same logo, to be specific, but just want one that's portrait and one that's landscape.
Target Market(s)
18-35 audience, politically left
Industry/Entity Type
Media
Logo Text
Resistance Report
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Some must-haves are an image that conveys both resistance and truth. We're on the side of the downtrodden, providing news from an angle that supports social justice and human rights. If a logo can include some element of that, our readers will love it. At the same time, we want a logo to look professional, like something you would expect from a major national media company.