• US$150

• 173 designs

• 70 designers

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Logo Design Brief

We need a logo design for a network of civic thinkers and government professionals based in Washington State called the "GPC" (currently stands for Government Performance Consortium although we are evolving to just using the acronym). We also refer to ourselves as the "Government Joy Network." Our purpose is to connect and catalyze change makers inside bureaucratic organizations and bring life and joy to the hard work of serving the public so that we can foster even more effective and vibrant local governments. The most important thing to understand about us is that we emphasize personal cultivation and practice in community (social learning) as the path to excellence in government performance, democratic government, and civic leadership. We would like to see designs that use bright and vibrant, warm colors (an "ombre" effect of deep orange and yellow, with a bit of violet, would be really nice). Metaphors that speak to us include murmuration of an enormous flock of birds, tens of thousands of martial artists moving in unison, light shining from within a closed box, lightbulbs of ideas and radiant energy. The final design should communicate a compelling sense of human connection, collective momentum, synchronicity, with catalyzing, uplifting and liberating energy.

See our Twitter page and prototype website for more info:
https://twitter.com/GPCwa
https://sites.google.com/prod/uw.edu/gpc

Images of murmuration & martial arts
https://www.google.com/search?q=murmuration&espv=2&site=webhp&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjJ-v71y4jTAhUD82MKHfmFAD4Q_AUIBygC&biw=1216&bih=663

https://vimeo.com/64671356

Target Market(s)

Government workers (frontline, professional, middle management, executives), elected officials, community leaders and activists, students, young professionals

Industry/Entity Type

Government

Logo Text

GPC (optional)

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Energetic movement, feeling of welcoming, inspiring, sense of entrainment/synchronicity (like the murmuration phenomenon when a flock of birds move in synchronicity or tens of thousands of martial artists move in unison)