• C$240

• 45 designs

• 7 designers

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T-shirt Design Brief

This is an annual, international event happening in over 20 cities around the world. We are the Toronto organizers and we produce and sell our T-shirts around the world as a fundraising effort for our cause. Our event is the largest animal justice event in North America with over 800 people marching in Toronto. For more information and insight:
www.mtcas.org

This is our 5th anniversary year marching and we wanted to introduce a new T-shirt to our inventory to revive new sales and give our patrons a new design this year. We are a completely non-profit, grass roots organization that only plans and executes this march once a year.

We have come up with a concept idea of a non-descript group of humans in a wedge formation clearly holding signs above their heads. They cast a shadow in which a number of animal shapes clearly appear. In the concept drawing, most appear as heads as well as upside down. It is preferable that the animals are portrayed as whole body and not inverted. If heads are better for the design, that's ok. The most important part though is that they are clear and distinct to the viewer.

Our t-shirts will be printed on bright red t-shirts. I will include a photo of our current t-shirt design. We also want to stay with the original black/white colour print on the t-shirts as well.

Here is a list of the important features of the design.

- black/white colours only
- indistinct crowd of people holding signs
- shadow conveys the images (whole body or just the heads) of the following animals.
* fish
* chicken
* deer
* pig
* cow
- must have the words "CLOSE ALL SLAUGHTERHOUSES" on the front in white lettering
- must have the words "JUSTICE FOR ANIMALS" in large, bold letters on the back

Looking forward to see some really amazing, artistic designs. Your design will be sold and sent around the globe!

Target Market(s)

Animal rights activists

Industry/Entity Type

Event

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Here is a list of the important features of the design.
• - black/white colours only
• - indistinct crowd of people holding signs
• - shadow conveys the images (whole body or just the heads) of the following animals.
• * fish
• * chicken
• * deer
• * pig
• * cow
• - must have the words "CLOSE ALL SLAUGHTERHOUSES" on the front in white lettering
• - must have the words "JUSTICE FOR ANIMALS" in large, bold letters on the back

Nice to have

• The image on the front as large as possible

Should not have

• more than black and white colours

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Files

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