Family Water Specialists needs a logo design

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This customer received 67 logo designs from 24 designers. They chose this logo design from AXE Design as the winning design.
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We need a logo designed for the new name of an existing water treatment company, located in the Phoenix, AZ metro area. We do service, sales and installations of POU (point of use) water treatment equipment, such as water softeners, whole house water filtration systems and reverse osmosis units for residential needs here in the desert southwest area of the USA. Where the water has a high level of minerals as well as many other contaminants. Blue is always a good color for water based business's but color can be decided after design is chosen. We will want 2 layouts, 1 with the new name "Family Water Specialists" and the logo together in a horizontal rectangle layout and a 2nd with just the logo in the same horizontal rectangle form. We would like to communicate the family and clean healthy water aspects of our services in the logo if possible. We will also want both web and print.
Target Market(s)
Residential homes and family
Industry/Entity Type
Water Treatment
Logo Text
Company name and logo image
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.