Logo for an event - CIO Forum at IATA
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This customer received 18 logo designs from 3 designers. They chose this logo design from Graphic Media as the winning design.
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Logo Design Brief
We would like a new logo for our Technology event. We are the industry body for Aviation, (IATA) and the event is for Digital Transformation for Airliens and Airports. As such all participants who attend will be airlines, airports or ground handlers.
Key points about the event
Location - London
Audience - senior technology executives (Chief Information Officers).
Content - Digital Transformation - Technology strategy
Style - Modern, It should look professional, classy, without being boring.
Please see attached our brand standards, and logos. Also have a look at our website for a flavour of our designs. www.iata.org
Please look at the powepoint, lots of comments and ideas there and examples of what we have done.
Updates
Project Deadline Extended Reason: Only received 3 proposals and not entirely happy with them, they were not aligned to the brief, and not similar to the examples provided in the PPT file Added Thursday, March 2, 2017
Target Market(s)
Senior IT Executives
Industry/Entity Type
Aviation
Logo Text
IATA CIO Forum (maybe a tag line under of "Digital Transformation Series") or not
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- modern
- professional
Nice to have
- link into aviation and technology
Should not have
- cartoons, old style