Design a logo for an Architectural Joinery company

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This customer received 238 logo designs from 66 designers. They chose this logo design from neboica as the winning design.
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Logo Design Brief
We are a bespoke Joinery that design a broad range of timber products and house hold units.
We require an attractive logo that incorporates the company name (see logo text).
The company has been passed down through 3 generations and we would like to reference this in some way in the logo, perhaps "Hand crafted expertise for 3 generations" or similar
We also want some element or feature that shows what we do, perhaps a curved stairs detail somewhere in the logo;
We specialize in curved stair cases however we also craft bespoke kitchens and various other products. Therefore we are open to suggestions.
Our preference for the main color is Maroon, however again this is just a suggestion.
Updates
Project Deadline Extended Reason: I want to allow designers more time to consider the changes I have made to the brief. Added Wednesday, March 15, 2017
Target Market(s)
All
Industry/Entity Type
Architecture
Logo Text
(Holbein Carpentry & Joinery Ltd) OR (Holbein Architectural Joinery LTD)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Company name & Ltd
- 3rd generation details
Nice to have
- some element that shows we are a timber joinery or stairs specialists
- I have provided a rough sketch of one idea bellow
Should not have
- We do not want a hammer in our logo! we do not want to appear as a construction company.
- We are an architectural design company, not a building contractor.
- We also prefer not to have unclear text or very hard to read fonts