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New product brochure for CEO's
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This customer received 22 brochure designs from 9 designers. They chose this brochure design from SAI DESIGNS as the winning design.
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US$190
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22 designs
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9 designers
Brochure Design Brief
We have created a research product that creates a syndicate of the CEO's from Australia's top 30 insurance firms. The purpose of the study is to ask CEO's to share their views on the future of the industry over the next 12 months.
The purpose of this flyer will be to email to CEO's an overview of the product prior to our company calling them to arrange a meeting. The purpose of the flyer will be to professionally and succintly lay out the concept and logistics of the new product.
Because CEO's are very time poor and often demanding people, we need a design that is simple but professional in appearance. From a design perspective, we naturally want the flyer to contain elements that reflect our company's master brand. We have included in the attachments copies of our company logo and business card. Please use these two elements to inspire your designs.
We want a clean design that does not contain any photographs or graphical images beyond any elements inspired by our company livery. The product is called the 'CEO Industry Pulse'. Ideally, the flyer would create a design for this title that reflects our 'fuse' brand, in particular the use of the 'double helix' that appears to the left hand side of the fuse brand name in our logo.
For your reference, our company RGB colours are:
Logo:
Grey- #6d6e70 (RGB – 109,110,112)
Green - #8cc63e (RGB – 140,198,62)
Blue - #1b75bb (RGB – 27,117,187)
Font - Helvetica Neue Bold
Word:
Font – Calibri
Size – 10
Line Spacing: 1.15 (Multiple)
Between Paragraphs: 8pt (After)
We require a double sided flyer. We have included a word document that reflects the amount of text that will need to be contained on both the front and reverse side of the flyer.
The second side of the flyer will contain a list of the products deliverables. In the word document that we have provided, we have represented this as a series of bullet points. Please feel free to use your creative flair to display this information in other formats. For example - tables or shaded areas, etc.
In your designs please consider that the target market (namely CEO's) are typically male businessmen aged over 50 years. So whilst we are looking for a contemporary and modern design, it must not alienate an older target audience.
Updates
Project Deadline Extended Reason: Sorry, but we have had a major client ask us to undertake some urgent work. We apologise for the delay in providing feedback that this has caused. We expect to have a session first thing Tuesday morning to review the current designs. To be fair to those designers who are currently waiting on feedback we have extended the project by 5 days.Thank you for your understanding. Added Sunday, March 12, 2017
Target Market(s)
CEO's of large insurance firms
Industry/Entity Type
Insurance
Font styles to use
Other font styles liked:
- Refer to main brief
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Must use our company colours (see above in description)
- - Must be clean, simple and professional
- - Must incorporate our logo
- - Must create a logo / graphical treatment for the product name 'CEO Industry Pulse'
- - Must provide sufficient space for text to be inserted within the document (as per attached example PDF file)
Should not have
- - Must not have any photographs
