"Basic Roots" Organic Grocery Retail Packaging
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This customer received 30 packaging designs from 9 designers. They chose this packaging design from Giovanni as the winning design.
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Packaging Design Brief
"Basic Roots" is retail brand for Indian organic food products in following categories
- Lentils (2 lb and 4 lb)
- Flours (2 lb and 4 lb)
- Spices (whole spices like Cumin seeds) (100 gms, 200 gms, 400 gms)
- Spice Powders (Powdered spices like Chili powder) (100 gms, 200 gms, 400 gms)
- Masala Mixes (spices mixed together such as Garam Masala) (100 gms, 200 gms, 400 gms)
- Flour (10 lb - No transparent front part in this)
We are looking for one package design (except 10 lb flour) that will work for all categories, differentiated by at least color.
- Reference for competitors: 24Mantra.com
Industry/Entity Type
Grocery Store
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Package design must have transparent part in front to show product inside
- - Front and back design
- - USDA Organic logo and Non GMO logo
- - Back - Bar code, Nutrition Facts etc.
Nice to have
- We have an old logo in the attached CDR file. It would be nice to have a newer/updated logo.