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Logo for a Career Advice Site for Women - Needs Your Genius Touch
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This customer received 190 logo designs from 47 designers. They chose this logo design from Winningentry as the winning design.
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C$200
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190 designs
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47 designers
Logo Design Brief
Company Name: Lumen Careers
Tagline: Be Seen. Be Noticed. Be Hired.
1. About:
Lumen Careers helps empower women to take hold of their career ambitions, by offering career advice and helping them with their resumes. Through the website women will be able to search career advice and buy instant downloadable resume templates, that will help them get noticed and hired.
The reason the name 'Lumen' was chosen was it means 'light' in Latin. We want to show women that they can be seen, and provide a guide to those who may be struggling in their careers.
2. Target Market:
* Women
* Ages 25-35
* Educated
* Modern
* Junior to Mid Level Career
* Ambitious
3. Main Competition:
* https://www.etsy.com/ca/shop/OddBitsStudio?ref=pr_faveshops
* https://getlanded.com/
4. How We Differ:
The website will be run by a recruiter and a Human Resources professional with many years experience looking at resumes and providing career advice. The owner knows first hand what resumes will most likely be overlooked and what will get a second look. As well as providing career advice that is valid in today's market.
5. How We Want To Make Them Feel:
* Confident
* Professional
6. How We Want To Be Portrayed:
* Trustworthy
* Intelligent
* Feminine
* Balanced
* Unique
* Luxury (?)
7. Likes and Dislikes
Likes:
* Clean lines
* Modern
* Sophisticated
* Elegant
* Professional
Dislikes:
* Watercolor type brush strokes
* Flowers
* Boho
* Overly Ornate
* light bulb imagery
8. How Logo and Variation of Log Will Be Used:
The logo will be used in print and online. For own webste, and Facebook, Twitter, Etsy, banners and avatars. Will be used on Pinterest page. Submark over pictures, Alternative logo ebook or written material. etc. For this reason we will want AI/EPS/PSD/ files.
Updates
Hello designers! Thank you for participating in this contest. I am very grateful. Please note, I am getting many submissions with the letters "L" and "C" put together. Howeer Be careful as this letter combination in that format looks like a wheelchair. Love the effort! Keep those submissions coming! I love seeing what you have. Added Monday, April 3, 2017
Hello. As a clarification to the note above. The L and C combination in this way looks like a wheelchair and is not the image we are looking for. Thanks! Added Monday, April 3, 2017
Hello. Good work so far. I am getting some great submisssions. The best ones so far play on the themes with 'light' and/or being hired. Let's keep going with this. Good job again. I look forward to more submissions.
Added Tuesday, April 4, 2017
Some of the images that have come through that I have liked that have played on the 'light' theme are modern versions of: lanterns, 'rays' of light, candles etc. Remember - modern, professional, and feminine.
I would also like to see some submissions based on getting hired.
Good luck all!
Added Tuesday, April 4, 2017
Target Market(s)
* Women
* Ages 25-35
* Educated
* Modern
* Junior to Mid Level Career
* Ambitious
Industry/Entity Type
It Company
Logo Text
Lumen Careers [TAGLINE] Be Seen. Be Noticed. Be Hired.
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Currently looking at dark blue and gold colour palette. But we are OPEN to ideas.
- I'm leaving the creativity up to the designer, however I have included two mood boards in the files section.
Should not have
- * Watercolor type brush strokes
- * Flowers
- * Boho
- * Overly Ornate
- * light bulb imagery
