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RareBird's Bold New Thank You Greeting Card 2.0
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This customer received 33 card designs from 13 designers. They chose this card design from bluejet as the winning design.
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US$150
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33 designs
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13 designers
Card Design Brief
We want an updated thank you card design that is creative and clever. Same dimensions as the RB_ThankYouCard uploaded below: a half-fold card that fits in a 4 3/8 x 5 3/4" envelope. Looking for design styles that are minimalist, with themes that are bold and playful. Attached files show past designs we have used, but we are looking for something more memorable, while maintaining the same color scheme and fundamental elements of our logo. Additional design examples for reference here: https://www.pinterest.com/iamtylercombs/logo-inspiration/
Updates
Based on the designs I've received so far, I realized I was not clear enough in my original brief.
I want it to be a THANK YOU CARD first and foremost, and promotion of our company should appear as secondary afterthought.
The front should either say "thank you", or could have a completely unique design without text, but must be WITHOUT our name and logo. I don't want the reader to know who it is from until they open it. There could be hints of who it is from, by incorporating our colors, fonts or the bird element, but our logo should be on the inside or back only.
I want a design that includes front, inside and back, but initial submissions can focus on the front design if that's easier.
Most of the designs submitted don't follow all the parameters of the brief, so if you go back and read the brief carefully, it should be easy to stand out and win!
Added Monday, March 20, 2017
Project Deadline Extended
Reason: Because I had to clarify project details and remind designers to read my brief carefully, I believe a few more days will bring a better variety of high quality designs closely aligned with what I'm looking for.
Added Monday, March 27, 2017
Target Market(s)
Our clients and potential clients. Local Portland OR market. Hipsters, professionals, multi-generational.
Industry/Entity Type
Real Estate
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clever, memorable design that stands out.
- We want to REINVENT our current thank you card. (Attached) I want it to be a THANK YOU CARD first and foremost, and promotion of our company should appear as secondary afterthought.
- The front should either say "thank you", or could have a completely unique design without text, but must be WITHOUT our name and logo. I don't want the reader to know who it is from until they open it. There could be hints of who it is from, by incorporating our colors, fonts or the bird element, but our logo should be on the inside or back only.
- For more info on our companies, go here: http://myrarebird.com
- Also see style guide in attached files.
Nice to have
- Could have a completely different style than the designs I uploaded, but must tie into some elements of our logo. You could add colors as long as they play well with our existing palette. You can break up any elements of our logo and text that you want to create your design.
- Doesn't have to, but any reflection or incorporation of our Core Values (below) would be a bonus:
- RAREBIRDS ARE:
- Leaders – We bravely seize opportunity and dare to do things differently.
- Listeners – We practice agenda-free listening.
- Creators – We solve instead of sell.
- Educators – We teach and empower openly and honestly.
- Givers – We exceed expectations and deliver with generosity.
Should not have
- Should not be so silly or playful that it comes across as insincere or irreverent. Don't submit business card designs. I'm only interested in unique and original artwork. Don't just submit a design with our logo and a border on a card.