• US$90

• 16 designs

• 5 designers

---

Card Design Brief

RACK CARD
TASK: Design a Rack Card for Laura Ingalls Wilder Historic Homes
A rack card is a printed material used for commercial advertising, frequently in Interstate rest stops, museums, convenience stores, hotels, landmarks, restaurants, and other locations that enjoy significant foot traffic.

Size (inches):
- 4 X 9 inches
(Double Sided Print)

Design Guidelines:
I’ve attached two copies of advertising brochures the museum has done in the past, as well as, a rack card (Harkin Store rack card) I found that I really like (tone, design, and color scheme)
Tone: Museum, Pioneer, Old-Fashioned
Color Scheme: Red, Blue, Brown, White, Cream, Black

TEXT ON THE CARD:
Front Content:
Laura Ingalls Wilder Memorial Society
De Smet, South Dakota or state map where we are located (see Harkin Store brochure attachment)
Tour two original homes of Laura Ingalls Wilder
“Little Town on the Prairie”
Picture of Surveyors’ House (small white one)- An original home of the Ingalls family in 1879-80.
If there’s room: Picture of Ingalls Home (larger blue one)- House that “Pa” built 1887-89.
Picture of Laura Ingalls Wilder
Back Content:
Museum logo
1.800.880.3383
www.DiscoverLaura.org
HIGHLIGHTS
• Original Surveyors’ Home- from “By the Shores of Silver Lake”
• Original Ingalls Home- built by Charles “Pa” Ingalls 1887-89
• Original First School of De Smet- attended by Laura and Carrie
• The Discovery Center- for some hands-on fun!
• Exhibition- view original Ingalls-Wilder artifacts
• Costumed Guides
• Museum Gift Shop
Map of Eastern South Dakota—Sioux Falls, Interstate 90, Hwy 25 North, Hwy 14, town of De Smet
A smaller map of De Smet inside larger one or next to—Show the museum on NE corner of town
105 Olivet Avenue, De Smet, South Dakota 57231

ADMISSION: $12 Adults, $6 Children (6-12), FREE Children age 5 & under
Handicap sign

HOURS:
OPEN YEAR-ROUND
Summer Hours:
June through August
Monday- Saturday 9 am – 5:30 pm and Sunday 11 am – 5:30 pm
Call or check the website for details.

Dining & Lodging Available

Target Market(s)

Families-parents and children or grandparents and grandchildren. Retires and couples.

Industry/Entity Type

Tourism

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Must be unique/eye catching but easy to read.
• Have an old-fashioned/pioneer vibe: images of houses/museum.
• See project description for front and back content of card.

Nice to have

• maps of South Dakota and De Smet directing them here.

Should not have

• I don't want it to have a completely western style. Should feel and look more like a museum.

---

Files

Download all files - 36.8 MB