Loads of Good Laundry Service Logo

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This customer received 140 logo designs from 43 designers. They chose this logo design from sonym as the winning design.
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Logo design for a pick-up and delivery, wash/fold laundry service appealing heavily to female demographic and millenials that support companies with strong social missions.
Laundry service will have strong social mission- the revenue from paying customers will supplement our ability to donate laundry services to those in need.
The tagline may change... "lightening the load for others" is a working tagline at the moment. Thanks!
Updates
Project Deadline Extended
Reason: Just added more to brief and feedback :)
Added Saturday, April 1, 2017
Target Market(s)
Busy families with disposable income. Likely the lady of the house.
Industry/Entity Type
Delivery
Logo Text
Loads of Good (slogan: lighten the load for others)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- I think I tend to gravitate toward more circular designs.... reminds me of the round door of front load washing machine.
Should not have
- Shirt Hangers.