• NZ$510

• 506 designs

• 201 designers

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Logo Design Brief

We are a fast growing company that offers a healthier paint alternative to conventional chemical paints. Our products are completely free of harmful chemicals, without compromising quality, durability and colour. We are positioned as a premium product offered to a huge range of clients and supply both business to business and business to consumer.

We are looking to update, modernize and refresh our current branding more inline with our company values and vision. We will be shortening our name from 'The Natural Paint Company' to Natural Paint Co. We would also like our logo to include the tag line: Creating Healthier Living Environments. We are open to simplifying and modernising our current Icon or creating something different. We want it to be classy and simple and work in our colour scheme outlined as well as in black and white.

Our Vision: Leading the New Zealand paint market to a healthier, colourful future.
For more information about us visit - www.naturalpaint.co.nz

Target Market(s)

35-55 Female. Cares about Health and/or the Environment.
Also needs to appeal to Builders/Painters/Architects.

Industry/Entity Type

Paint

Logo Text

Natural Paint Co

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Change from 'The Natural Paint Company' to the words 'Natural Paint Co'
• Refresh/simplify our current icon or possibly create a new one.
• See Attachement for old logo.
• Must be simple, classy, elegant and appeal to our target market.
• Portray 'Health' 'Trust' and 'Quality'

Nice to have

• Include the tagline 'Creating Healthier Living Environments'
• Use of our new colour scheme (Mint, Dark Mint, Black, White, Grey, Paperbag brown). See attachment for colour scheme ideas.
• Open to having a strong font without an icon.

Should not have

• No Bright colours, No icons that are too hippie or Eco.
• No Paint Brushes Please
• Not too many leaves/environment.

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Files

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