• US$300

• 109 designs

• 33 designers

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Logo Design Brief

In hunting for a true trophy animal, scent management means the difference between success and failure. Hunt & Cover is a high tech scent management device for hunters. Small and compact, it can be used to attract a target animal, or used to cover human scent during the hunt.

Connected via Bluetooth, the Hunt & Cover App can quickly control up to 36 devices, and can geographically automatically adjust scent attractant based on changing weather conditions.

Device can be placed up to 40 yards from the hunter and when activated creates a “Hunt Zone”. The amount of Hunt Zones created is unlimited. Additional devices can be used with a different cover scent to create a “Cover Zone” over the Hunter themselves.

Key points of the product
1. Innovative. Technology to an industry vertical that has not had it before.
2. Non Proprietary. Any liquid can be used so the hunter can choose any brand or type of scent they wish. again, a first for this vertical.
3. Control. Makes scent management more natural and easier than ever with smart technology features.
4. Natural. Other scent cover devices on the market create harmful ozone that is bad for the environment.

Market
Target is Deer Hunters, North America. The scent industry for North America is just over $2 Billion a year. Scent Management has remained low tech since production of Deer Urine in the 1960s. Other devices on the market rely on a single purchase of a device, followed by the proprietary scent by the manufacturer. (Razor and Blade Concept). Our product will allow complete control over brand, scent, dispersal, timing, and placement.

Logo will be used in video, print, packaging, and social media. Logo may be animated in the future.

Overall Feel of the logo: Tech meets outdoors
Inspiration: Rugged, Outdoors, Smart, Tactical, Versatile, Natural

Target Market(s)

Deer Hunter (Bow and rifle)

Industry/Entity Type

Hunting

Logo Text

Hunt & Cover

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Deer with nose in the air

Nice to have

• No more than 2 color, works in Black and White, Works with or without title letters

Should not have

• Should not have any deer other than American Whitetail as inspiration

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