Nicoya Design Project
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This customer received 120 logo designs from 54 designers. They chose this logo design from zoranzoran as the winning design.
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Logo
Corporate Identity and Retail Image
Company Name: Nicoya. The Japanese characters in this name are earth/dirt (pronounced nee), scent/aroma (pronounced koe) and over a long distance (pronounced ya). There is no imperative to integrate these elements into Roman script, this is simply background information.
Company Business. The development, sourcing, importation, distribution, marketing and sale of organic food products. The company will be launched with 30-50 product items in 6 categories (or thereabouts). Sales will be both wholesale to chains and direct consumer sales via a webshop. Products include a wide variety of pastas,olive oils, olives, wines and honeys.
Challenge. To create a logo that can be used on labels, point-of-sale displays, business cards, website, etc., conveying the company focus on organic-certified products.
Specifics. The main point of the logo is to convey a name in Roman letters, and a sense of/connection to nature and organics. Nothing high-tech. The Roman letters should be reasonably easy to read, as they will be used on Japanese labels. The logo could be "dressed up" letters, it could be a "nature symbol" juxtaposed with the name, or something entirely different.
Target Market(s)
Japanese consumers, primarily women, slanted to younger
Industry/Entity Type
Marketing
Logo Text
nicoya
Look and feel
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