• US$400

• 120 designs

• 54 designers

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Logo Design Brief

Logo

Corporate Identity and Retail Image

Company Name: Nicoya. The Japanese characters in this name are earth/dirt (pronounced nee), scent/aroma (pronounced koe) and over a long distance (pronounced ya). There is no imperative to integrate these elements into Roman script, this is simply background information.

Company Business. The development, sourcing, importation, distribution, marketing and sale of organic food products. The company will be launched with 30-50 product items in 6 categories (or thereabouts). Sales will be both wholesale to chains and direct consumer sales via a webshop. Products include a wide variety of pastas,olive oils, olives, wines and honeys.

Challenge. To create a logo that can be used on labels, point-of-sale displays, business cards, website, etc., conveying the company focus on organic-certified products.

Specifics. The main point of the logo is to convey a name in Roman letters, and a sense of/connection to nature and organics. Nothing high-tech. The Roman letters should be reasonably easy to read, as they will be used on Japanese labels. The logo could be "dressed up" letters, it could be a "nature symbol" juxtaposed with the name, or something entirely different.

Target Market(s)

Japanese consumers, primarily women, slanted to younger

Industry/Entity Type

Marketing

Logo Text

nicoya

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.