Negotiating Coach Needs a Great New Logo Re-Design
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This customer received 84 logo designs from 29 designers. They chose this logo design from sherman as the winning design.
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Logo Design Brief
This is Michael Sloopka - Negotiating Coach. I am the President and Founder of negotiatingcoach.com We have been in business for 25-years. We provide negotiating presentations, half- and one-day seminars, and two-day learning workshops for corporations and associations. We also provide negotiating consulting and coaching services.
We need a re-design of our current and somewhat dated horizontal oriented logo that places too much emphasis on the .com portion of the logo design - as well we use an outdated mouse cursor/arrow as part of the design. We WANT to emphasize our trademarked brand name - Negotiating Coach. Our trademarked brand name is two separate words. I had my local designer provide some revised concepts - however, I am not happy so far. The circle R registered trademarks symbol must appear beside upper portion in the letter "h" in the word Coach.
Our preferred colour scheme is black, dark gray, white, and red.
We need the revised logo to work in a horizontal environment - e.g. on our new website - as well as a vertical version of the logo for social media applications, such as; LinkedIn, Twitter, and Facebook. We may or may not need an interested icon to go with the brand name. I am looking for a design that is elegant, sophisticated, professional, and modern. The final design should communicate an aspect of negotiation. Our branded theme is based on solving negotiating challenges.
I have attached a file of our current logo that is about 17 years old - as well as some options so that designers can see what we are using and what has been submitted.
Website - www.negotiatingcoach.com
Updates
Project Deadline Extended
Reason: Hello, we have extended the deadline for this project to allow for additional submissions by the super creative designers that want to participate in this project. Thank you to everyone and keep the submissions coming.
Added Tuesday, March 28, 2017
Target Market(s)
Decision Makers who work for Corporations or Companies - e.g. VP of Sales
Decision Makers who work for Associations - e.g. Hardware Association
Industry/Entity Type
Business
Logo Text
Negotiating Coach
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must work in a horizontal format on our new website - I do not want to make changes to the new website's home page.
- Must also be used in a vertical design for LinkedIn, Twitter, and Facebook. Horizontal Designs do not view well on social media company pages.
- An icon that portrays negotiation.
- Our colour scheme - or colour options that work well,
- Circle R registration mark by the letter "h" in Coach
- The logo should use the same font style that is on our new website
Should not have
- Cartoons, amateurish icons. unwanted colours, cheap clip art junk