• US$150

• 101 designs

• 19 designers

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Logo Design Brief

We need a logo design for a fun new mobile app for sending greeting cards to your friends and family. The greeting cards are fun and quick ("bite-sized"). Thus it is like a "snack": it's a quick, fun, satisfying diversion.

NAME OF APP: CardSnacks

TARGET AUDIENCE: adults 21 and over, and it should appeal to both women and men

COMPETITORS: Hallmark eCards, American Greetings eCards, JustWink

HOW WE ARE DIFFERENT: CardSnacks is slicker and allows more personalization than our competitors. The app allows you to easily add audio, video, gifs, and more to your cards

BRAND PERSONALITY: Fun, Entertaining, Witty, Delightful, Sleek

OPTIONAL TAGLINE: Bite-sized greetings

COLORS: The primary color should be red, but the logo can contain other colors as well. The RGB values for the red is: 248 Red, 79 Green, 94 Blue

OTHER: To get a feel of what the app looks like, please see attached pdf. The first page shows the design of the homescreen. The second page shows the design of the card editor within the app.

Logo Text

CardSnacks (again, there can be an optional tagline of "Bite-Sized Greetings")

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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