new logo for revolutionary social enterprise platform

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This customer received 92 logo designs from 34 designers. They chose this logo design from serazvictoria as the winning design.
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Logo Design Brief
We need a logo designed for our new company called 'uBegin'
uBegin is a revolutionary project delivery, resource matching and community engagement platform that brings together a global community of social entrepreneurs and innovators. It creates the conditions for community, businesses and organisations to collaborate in building a society of opportunities. Using the tools available, people turn opportunity into deliverable outcomes.
MUST view 2:35min intro video - https://www.youtube.com/watch?feature=player_embedded&v=u1soFLW7uJo
See current website www.build.ubegin.com
Thanks and I look forward to seeing the design ideas : )
Updates
Hi all... thanks for the submissions coming in. A point to consider please...
Whilst there is currently a logo on the test website and shown on the
video, replicating it in one form or another is not necessarily what I
am looking for. I have come to DesignCrowd to think ourside the box and
come up with something truly unique, eye catching and enticing.
Something that capture the spirit of a social entrepreneur and their
drive to get up and have a go at something new.
Thanks for your effort.
Cameron
Added Monday, October 14, 2013
Hi all... to assist a little please note that the convention for presenting the letters of the brand must always be:
'uBegin'
thanks heaps
Cameron
Added Tuesday, October 15, 2013
Project Deadline Extended
Reason: I'd like to see if something else can be submitted that's professional, creative, innovative yet simple. There a few really nice submissions that whilst I like them i don't feel they really hit the mark just yet. And embody a social entrepreneur
I will try to write some more update notes tomorrow
Th is heaps for all the effort
Cameron
Added Thursday, October 24, 2013
Project Deadline Extended
Reason: Still not quite there... I need to really be certain. I have not got it yet.
Added Tuesday, October 29, 2013
Ok. So we have put out the call again. Any new designers please do not get fixated on leaves. An issue has been that when I have shown existing designs (less 2), people have felt they came across as amateurish.
For some further description:
Must be inspiring and advocate
action, outcomes and personal fulfillment. Not to be too wofty but,
the unfolding of an individuals sense of place and purpose within a
community.
Regarding the market A 'social' entrepreneur (being different from a normal entrepreneur) could be
consider the result of removing outdated barriers between the
operating agendas of a corporate 'vs' a not for profit, to create
genuinely sustainable social enterprises. If you take the drive,
structure and market intelligence of a business manager and get them
to feel the motivation and heartfelt connection of a not for profit
social or environmental organisation... you have a social
entrepreneur.
The wording must always be presented as 'uBegin' ... with a lower
case 'u'
I am a fan of the Steve Jobs design principles... less is more.
Added Thursday, November 07, 2013
Target Market(s)
altruistic 'social entrepreneurs' and the 'thinking outside the box' of an innovators. #note if you do not know the term 'social entrepreneur' please look it up.
Industry/Entity Type
Building
Logo Text
uBegin
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Slogan (version with and without) - 'Changing the world, getting it done'
Nice to have
- based on descriptions below: green, orange.. and brown for an earthy feel - Green: Fertility, Wealth, Healing, Success, Growth - Orange: Creativity, Invigoration, Unique, Stimulation