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Paddock to Plate: Logo Design for Selling "Stirling Estate Lamb" direct to consumer
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This customer received 12 logo designs from 4 designers. They chose this logo design from LNKstudio as the winning design.
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A$150
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12 designs
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4 designers
Logo Design Brief
My husband and I are sheep farmers from a small town in Western Australia called Capel. We are looking to start an online business selling our lamb direct to consumers.
We want to brand our lamb "Stirling Estate Lamb". Stirling Estate is where our farm is located.
The Dunkley family have been running the farm continuously since 1904.
We want our logo to reflect the premium nature of product our product, that is grass fed, pesticide free lamb.
We think that using "Stirling" in the logo will assist to convey a sense of prestige and quality that is relfected in our product.
If possible we would like to envoke a visual sense of 'history" in our logo, by including our farm "established" date of 1904.
The logo will be used on website, business cards and packaging.
We would like one of the logos presented to reflect a version of the old fashioned "butchers stamp" (see example attached). We see this type of design as a versatile image that would work on website, packaging, business card etc without any alterations.
Please note, we are have an open mind for all styles and designs. So please present alternative designs to this one.
Target Market(s)
- middle to high income people happy to pay premium for quality produce.
- people who have a willingness to support local farmers
- people who support the paddock to plate mentality - from farmer direct to your plate
Industry/Entity Type
Farming
Logo Text
Stirling Estate Lamb Est. 1904
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must reflect a premium quality product.
- Must envoke a sense of longevity and history, as family has been faming in the area for 113 years.
Nice to have
- Butchers Stamp is the one thought we have had on design - see file upload
Should not have
- Needs to be easy to read.
- Needs to be easily identifiable as a Lamb Brand.
