• C$210

• 14 designs

• 4 designers

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Logo Design Brief

ABOUT THE BUSINESS:
- I am creating a business which is based on the pies I’ve baked for my 7 year old granddaughter Maggie, who’s been allergic to all dairy and eggs since birth. I bake pies for her that exclude those items and some will also be gluten free. I will be using this brand initially for fruit pies but wish to expand to other sweets, cakes and preserves as the biz develops.

LOGO IDEAS:

- I would like to see an Art Nouveau theme from the victorian era and am including a sketch I created for the main illustration.
- I would like the full body version but also a head and shoulder for use on advertising, packaging etc.
- I want the tone to reflect warmth, good health and the antiquity of the Victorian style to show the lovely goodies that Grandma makes.

LOGO TEXT/NAME OF BUSINESS: Maggiepie

ADDITIONAL:

- And would also appreciate help with a clever tagline such as ‘Naughty but Healthy and Organic Baked Goods” or ‘indulge your sweet tooth without the the health risks’
- Please don’t feel restricted by my colour/font preferences. I would like to see some of your original ideas but please keep the illustration as I have sketched it.
- I am attaching files:
1. full brief...
2. Mood Board
3. Illustration that i have started on with Maggie’s image.
4. Sketch of Victorian girl
5. Package examples to help you design logo

Please feel free to ask any questions and I look forward to seeing your great work.

UPDATE: I have added an image to give you an idea of how the logo will fit on my packaging and market umbrella....please do not worry about providing mockups at his this point. Thanks again!

Target Market(s)

All people who like home baked product...between the ages of 12-50 who don't have time to bake for themselves. They have a busy lifestyle and appreciate the warmth of grandma's baking.

Industry/Entity Type

Bakery

Logo Text

MaggiePie , Healthy Baked Goods

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Image of Victorian Lady as in attached sketch file and
• 2. Must resemble Maggie as in the attached photo /

Nice to have

• Head and shoulders as well as full body
• Fonts and Colour Palette as suggestion in my attached Brief

Should not have

• Any other image of victorian girl
• Too modern and not enough Art Nouveau

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Files

Download all files - 8.7 MB