Fresh, clean, classy logo for a new automotive services company

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This customer received 188 logo designs from 64 designers. They chose this logo design from ~:Neon:~ as the winning design.
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Logo Design Brief
We need a logo design for our new company. We are in the automotive industry and offer a wide range of services. I am not worried having car/vehicle in the logo, but I would like something clean,fresh, highend and professional looking. I think I would prefer to have 'Pure Automotive' as the focal point, with 'Solutions' less so, or maybe removed all together? Open to any colours, but noting too bright. Many Thanks
Target Market(s)
We are offer enhancement services to prestige vehicles
Industry/Entity Type
Automotive
Logo Text
Pure Automotive Solutions
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I would like to high end, but also open to something a bit different and catchy
Nice to have
- Open to anything as long as it looks good
Should not have
- Must not look cheap or tacky.