• US$190

• 34 designs

• 16 designers

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Illustration Design Brief

We are creating a character for a tennis apparel and accessory business. It's a sumo tennis player that we want to create in four tennis poses - hitting a forehand, hitting a serve, hitting a volley and hitting a backhand (one handed backhand.)

The character is very important for us and we'll use a simplified version as a logo but these designs should be large enough to print on a T-Shirt. We will want some lettering of the company name, Sumo Tennis, to go along with this as well.

I'm attaching a bunch of image files that I found appealing but my background in design is limited so these are very general.

Target Market(s)

Tennis players

Industry/Entity Type

Sporting Good

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The character has to be engaging and cool. The reaction we need is "wow I love the guy, I want to have him on my shirt!"
• For brand qualities some of the words that come to mind are: powerful but friendly, aggressive but fun, competitive but sportsmanlike, dominating but respectful and not egotistical or self-important. (I know these are all contradictions.)

Nice to have

• Amazing and engaging character in convincing winning tennis poses that convey the qualities above.

Should not have

• Not too fat. We are looking for more of an athletic but still substantial physique.
• No animals.

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Files

Download all files - 2.5 MB