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Blue Switch Consulting - logo for a consultant motivated to increase gender equality and diversity
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This customer received 219 logo designs from 45 designers. They chose this logo design from david.duke2004 as the winning design.
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NZ$150
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219 designs
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45 designers
Logo Design Brief
We need a logo for a new consulting company called "Blue Switch Consulting". The principal partners with organisations to enhance talent management, gender equality and diversity by using research-based, systematic design solutions proven to de-bias policies, procedures and environments. The "Switch" refers to how a simple element like a light switch or a switch in policy can effect a significant change. The client prefers minimalist design in basic black and white, or with a bright blue element. The design should communicate professionalism and expertise.
Target Market(s)
Professional organisations
Industry/Entity Type
Business Consultant
Logo Text
Blue Switch Consulting
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A minimalist design, classy, should be able to use on a black background as well as a white background (the logo included in this brief appealed to the client but is too generic, easily reproducible on squarespace logo generator)
Nice to have
- An icon of some sort, maybe of a light switch
Should not have
- Should not be "feminine" or contain cursive type font, MUST NOT have the initials "BS"
