New logo for Connoisseur Caravan Hire

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This customer received 80 logo designs from 34 designers. They chose this logo design from Ode70 as the winning design.
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Logo Design Brief
This is a new business hiring caravans in the Sunshine Coast in Australia. The logo needs to appeal to holiday makers, it needs to attract a middle class family and represent fun but classy too.
It needs to have logo design design principles, such as working in colour as well as mono, different shapes etc.
http://westcoastcaravanhire.com.au/
Above is an example of a competitor we really like. We also like the Orange and Red colours. Obviously we cannot copy this but it represents the type of thing we are looking for.
Target Market(s)
Young Families, Retired Couples.
Industry/Entity Type
Business
Logo Text
Connoisseur Caravan Hire
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Ability to work in Square and rectangle design
- Mono and colour
- Symbol that represents the logo