Diagnostic Imaging Center needs a brochure
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This customer received 101 brochure designs from 20 designers. They chose this brochure design from Pranab S. as the winning design.
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Brochure Design Brief
We are a diagnostic imaging center specializing in MRI and CT.
Our clients are typically doctors who specialize in certain fields, and need MRI or CT to diagnose their patients.
We need a brochures that is targeted at these specialty doctors. For example, Orthopedic doctors or Neurologic doctors each have different needs, and the brochure should reflect those needs, appealing to them specifically. The layout should be created in such a way as to allow the addition of other specialties as well, by swapping out images and text, and color-coding. Similar to a shell, but with identifying features for each specialty.
The brochure should be full-color bifold using 11 x 17 stock to create an 8.5 x 11" folded end product.
Updates
Project Deadline Extended
Reason: I have three very good designs by talented designers and will need a few more days to allow them to tweak their designs to make the best impression before deciding on the winner.
Added Thursday, October 24, 2013
Target Market(s)
Referring physicians with specialties. These include:
Neurologists & Neurosurgeons
Orthopedists and Orthopedic Surgeons
Vascular Surgeons
ENT Doctors and Surgeons
Chiropractors
Industry/Entity Type
Mri
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Scan (MRI and/or CT) images with normal and pathological findings
System images
Staff images
Information about technical, as well as ease-of-use issues
Nice to have
- Good balance of whitespace
Should not have
- Dense, technical descriptions
Clutter