Need A Label For An Energy Drink/Nootropic Supplement!
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This customer received 30 packaging designs from 10 designers. They chose this packaging design from DzgnR as the winning design.
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Packaging Design Brief
For this Guaranteed Project, we need a label design for Rogue Energy; a powdered energy drink designed for video gamers. Make your mark on this growing industry!
Our product is zero calorie, no sugar, powdered, mixes in water with a shaker bottle, and provides both energy AND nootropics that stimulate the brain for better focus and more mental clarity.
Our biggest competitor and a product to reference is G Fuel (https://gfuel.com/collections/tubs).
Our target market = video gamers, males, age 16-35.
We are launching with 2 flavors (Pink Lemonade and Mixed Berry).
We want the label to be masculine. We want to be a bit "edgier", more like Monster Energy.
The container is a black, powdered pre-workout sized plastic tub with smooth top (see this link https://gfuel.com/collections/tubs/products/fazeberry-tub-free-3-pack).
I've attached some examples of cool labels. Also attached our company logo. The project is GUARANTEED! Thank you and good luck!
Target Market(s)
Male video gamers ages 16-35
Industry/Entity Type
Supplement
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Rogue Energy logo nice and prominent. Then the flavor of the drink below that (use Pink Lemonade).
- Also on the front "Zero Calories" and "No Sugar" and our slogan "The Most Powerful Energy Drink In Gaming" with the TM trademark sign.
- Also say "30 servings".
- Finally, at the bottom of the front panel "Dietary Supplement / Net Wt. 0.0oz (000g)"
- We will share the "nitty gritty" things like ingredients and warnings if we select your project.
Nice to have
- masculine feel, edgier design