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Patterson Law Firm Promo Flyers
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This customer received 72 flyer designs from 12 designers. They chose this flyer design from Super Power Designer as the winning design.
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US$580
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72 designs
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12 designers
Flyer Design Brief
** I've increased the payment for this job is hopes of getting some more sophisticated design options. See feedback on current designs for guidance. I want this to be sophisticated, elegant, effective design. Please stay away from the brown/blue color palate that has been used in so many of these design options. It's not working. I'd love to see richer, deeper colors with more dimension. **
The Patterson Law Firm is trying to market itself as a law firm that is different than other firms. They listen to clients, meet their guidelines, provide excellent communication and will even start work for free to showcase their expertise. I need three separate flyers that will primarily be used as PDFs, but may on occasion be printed.
We're looking for a clean look.
I've attached two sample infographics that are pieces done by another company in the industry. We like that look (sizes of those are different, but the overall look is good).
Updates
Project Deadline Extended
Reason: Upgrading fee we'll pay and extending deadline.
Added Wednesday, October 23, 2013
Target Market(s)
Insurance companies and corporate executives who buy legal services to help them manage their book of litigation. Typical buyer is in 40s to 50s. Fairly racially diverse.
Industry/Entity Type
Communication
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Each document will be a one-page PDF that can be easily emailed to potential clients. Must be one side only for each.
One flyer each for these three files, which are included:
Patterson firm by the numbers
Patterson firm client advantage program
Patter firm overview
Must use firm logo. Contact information should pop.
"Topping the list" piece is an inforgraphic that should really focus on bold use of the numbers or text in blue. Mix up the page and make it fun and interesting.
Logo colors are:
Brown: R: 101 G: 50 B:27, HEX: 65321B
Grey: R:129 G: 145 B:144, HEX: 819190
Nice to have
- Firm website is very dull and uninteresting. These pieces need to pop more than past pieces.
http://www.pattersonlawfirm.com/
Should not have
- No stock photos of people in groups (all law firms use those and they are boring and overdone).
