Nutritional Supplement Website to Complement TV Campaign

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This customer received 24 Wordpress designs from 4 designers. They chose this Wordpress design from pb as the winning design.
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Wordpress Design Brief
We have been selected to film an information segment about our company that will be broadcast across the country on public television stations.
We need to create an informational website that will complement the film broadcast from outlooktelevision.com.
Our main site is http://colovite.com. This is a volusion web store that sells the 3 products that we manufacture: High potency liposomal vitamin D, a cutting edge probiotic supplement containing enzymes and prebiotics, as well as an innovative unique product named ColoVite, formulated for persons concerned about colon health and colon cancer.
We like the design of this site, which produces a similar supplement:
http://www.phillipsrelief.com/information-about-probiotics/
(we don't like the picture of the woman on the page, but the general design is what we are looking for.)
We want the site to have a professional/medical/academic type feel to it.
Updates
Project Deadline Extended
Reason: The primary decision maker is out of the office for the next week.
Added Tuesday, October 22, 2013
Industry/Entity Type
Health
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- medical/professional/academic feel