Jagger Tool Group Logo Design, combo of entity name + division
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This customer received 255 logo designs from 78 designers. They chose this logo design from motiv@tion DX.com as the winning design.
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Logo Design Brief
I need a dual purpose logo that will have the overall business name and then division title as a sub line.
So the business name is Jagger Tool Group and examples of product lines that will be sold under niche websites include Impact Sockets, Torque Multipliers, Torque Wrenches, etc.
So the logo would lead with JAGGER and then a sub line of TOOL GROUP under that and then finally the product line and in this case it would be IMPACT SOCKETS. The logo could include an illustration of an impact socket or grouping of sockets (look at Google Images for impact sockets).
IMPACT SOCKETS ARE TOOLS, LIKE A SOCKET AND WRENCH SET, NOT THE TYPE OF SOCKET THAT IS AN ELECTRICAL OUTLET. SOME INITIAL DESIGNS USED AN OUTLET. SEE SOCKET IMAGES UPLOADED.
I want the color scheme to be dark, probably black and blue, using the police / blue lives matter coloring style or something close. These are heavy duty industrial tools so it needs to look strong. Inspiration in logo could be DeWalt or PROTO or other leading industrial tool companies. See attached sketch that is a start to the logo for an idea of font styling and weathered treatment that might be nice, but feel free to open this up to whatever you think would work best.
Target Market(s)
Industrial, energy, oil & gas
large companies or firms that serve large plants, facilities, construction, or manufacturing
Industry/Entity Type
Industrial
Logo Text
JAGGER TOOL GROUP | IMPACT SOCKETS
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Bold name for at least JAGGER
- a balance between the Tool Group title (umbrella company) and Impact Sockets (one of multiple divisions)
- It may be that tool group is smaller than impact sockets
Nice to have
- illustration of an impact socket worked into the design
Should not have
- red or any pastel colors