• A$150

• 197 designs

• 64 designers

---

Logo Design Brief

StrawCoco, on online stationery retailer needs a logo (text and symbol) that can be used for printing as well as embossing or engraving onto products.

The brand name originates from the founders (mum and dad business, mum being the Strawberry, sweet, cheerful, cute and dad being the tough, serious, hard nut)

Target Market(s)

Our customer base is fairly artistic and creative such as writers, photographers, illustrators.

Our products are described as rustic, vintage, beautiful, cute, functional and high quality and often purchased for events like weddings, pregnancy, travel.

Industry/Entity Type

Online Shopping

Logo Text

StrawCoco

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• We've attached 2 PNG files for reference to indicate how we would like the company name to be displayed.
• Symbol guidelines
• ✶ Simple, not too many lines or shapes (can be used for engraving)
• ✶ Monochrome
• ✶ Able to be recognized when printed small (1.5cm)
• ✶ Can be abstract (as long as there's some relationship back to our company characteristics)
• The attached SVG of a coconut with a straw matches the above technical guidelines though it's not a prescription for what we would like to see in the finished symbol.
• We'd prefer to see something more feminine than masculine.

Nice to have

• Symbol separate to the company name is preferred as the symbol may be printed / engraved separately on it's own.
• Preference to anyone that can find a way to simply integrate S and C into the symbol and still retain the rustic, vintage, beautiful, playful/cute characteristics.

---

Files

Download all files - 0.0 MB