Creative cooking instructions label for Sofi' Crepes Batter

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This customer received 23 label designs from 7 designers. They chose this label design from Cloud 101 Studio as the winning design.

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Label Design Brief

Our customers at Sofi's Crepes have been asking us for 14 years to sell our secret Batter and now we are going to. We have packaged our Regular and Buckwheat Crepe Batter in a small 1quart "mini milk jug" (looks like a regular square milk jug, just 1/4 of the size). We have nutritional info and a small sticker with our name, but need a small 2inch wide, 4 inch long label with short instructions and a small illustrations or something creative as we are a very "hip" and artsy crepe shop. check out our website to get a feel for us. www.sofiscrepes.com .

Instructions will be as follows:
1. Shake Batter. Coat the bottom of a 10" pan with BUTTER on medium heat.
2. When Butter bubbles, pour 1/3 regular or 1/4 buckwheat batter in middle of pan.
3. Pick up pan and swirl until batter covers bottom of pan
4. It's ready to flip when the batter is no longer shiny. Use spatula to loosen side, slide spatula under crepe and FLIP!
5. Fill 1/2 of crepe with your FAVORITE fillings!
6. Fold or Roll...and VIOLA!!!
A small sketch is attached but new ideas are welcome!!! A few photos of your shop and food are provided so you can see what we are like.
Label will be printed on silver foiled paper with blue ink.

Target Market(s)

more affluent buyers...price point will be $10 - $12 . People who want to entertain or serve kids family at home. Most of our customers are younger, educated 20-50 year olds.

Industry/Entity Type

Restaurant


Colors

Colors selected by the customer to be used in the logo design:

0655a3

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • our atmosphere is fun, artistic, creative and personal...we want to make it simple, but creative and fun for the customers
Nice to have
  • illistrations would be great, but the space to work with is small..2" wide x 4" long (MAX). Fun words would be good in the instructions
Should not have
  • This is a fun, friendly product..not too serious...for example..when cooking, the first crepe may not be good .(may stick to the pan)..opps...but the second will be fantastic!!

Files
Download all files - 4.5 MB
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001 Friday, 14 April 2017 16:14:39
Friday, April 14, 2017
Payments
1st place
US$150
Total
US$150

Project Deadline
24 Apr 2017 16:09:56 UTC
Language

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