California Latino Economic Institute

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Logo Design Brief

California Latino Economic Institute seeks a new logo for its web portal and research publications. CLEI conducts reporting, data visualization, and policy outreach centered around the Latino population in California.

Logo should feature clearly legible, darkly colored text on a transparent background. Logo should contain simple graphical elements evoking themes such as: California, growth, progress, data / analytics, research, credibility.

Logo will be featured on our upcoming web site, as well as in printed resources. Please provide vector-based work.

Demo Site: http://clei.mct.co


Logo and Similar Resource Reference:
http://centerforjobs.org/data-tool/#tehama
http://cafwd.org/
http://www.pewsocialtrends.org/2016/10/06/the-state-of-american-jobs/

Target Market(s)

California political researches and policy makers, city council members, county supervisors, etc

Logo Text

California Latino Economic Institute


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Serif
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
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Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

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