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Roadbase and aggregate suppier needs new signage on trucks
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This customer received 35 signage designs from 11 designers. They chose this signage design from damakyjr as the winning design.
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US$360
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35 designs
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11 designers
Signage Design Brief
- Background/Overview- We are a recycler of waste concrete and bricks in Sydney. We crush them to make high quality roadbase/aggregates and sand which are then sold into the building and road construction industry.
- Goal/Objectives We require a vinyl sticker to be designed for the sides of our tipper trucks. We are branding rather than advertising. the design will be a fresh new look for our delivery trucks. You can see our existing trucks at http://www.concreterecyclers.com.au/services.html
- Target Market - Our market is not someone who doesn't know us. We want our customers to think we are a large corporate supplier. Our customers are large civil contractors, builders, state and local government agencies.
- Competitors. - Our main competitor is a public company called Boral . A image of their trucks is shown in the files below.
Design Preferences - We want the design to be simple and bold. Currently our colours are blue, grey (with a little orange/yellow) and are flat. We are open to a image that is 3D but would like to stay with blue and grey/silver. The existing logo can be reused or redesigned. All our truck cabs are white and the design may include strips on the cabs.
Truck sizes - tipper bodies are approximately 4.5m long and 1.2m high
Below are attachments of trucks we like and our logo.
Updates
Project Deadline Extended
Reason: I haven't found a design I like.
Added Thursday, October 24, 2013
Target Market(s)
We are branding rather than advertising. Our market is not someone who doesn't know us. We want our customers to think we are a large corporate supplier. Our customers are large civil contractors, builders, state and local government agencies.
Industry/Entity Type
Construction
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple and bold that can easily be seen when driving along the road.
Should not have
- We don't want phone numbers, web addresses or any product details.
