• US$200

• 55 designs

• 21 designers

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Logo Design Brief

We need a logo update/redesign for our internationally known motorcycle blog, which is highly influential in the industry. We cover motorcycle news, racing, rumors, and more.

We are primarily seeking an update to the text portion of the logo, but remain open to an update to the overall identity. That said, please remain focused on the text. Our current and future color scheme is red, black, and white, and the red color must remain #c21415

It is current a serif font, but needs modernization. The text font should be able to look good and recognizable as a standalone logo (without the graphic portion next to it). It must also work well as a two-tone graphic, for use in screen printing, etc.

We will be redesigning the site, however it will still have a similar feel to the current one. Please visit asphaltandrubber.com to gain a sense of our tone and color schemes.

Target Market(s)

Our current readers are predominantly male between the ages of 40 and 60 with a high household income.

Industry/Entity Type

Industry

Logo Text

Asphalt & Rubber

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must incorporate color #c21415.
  
  Also must look good as a two-toned graphic, since it will be used in screen printing, etc.

Should not have

• Should not overhaul graphic portion of the logo. We like the way it looks. Again, we're open to some manipulation but would like to keep our identity relatively intact.

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Files

Download all files - 0.4 MB