"Mon Cherie" Wholesale Box Design

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This customer received 20 packaging designs from 11 designers. They chose this packaging design from Kero as the winning design.

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Packaging Design Brief

We are a wholesale fruit distributing company and we have to create our own cherry packaging design.
These cherries are from Canada, and will be exported to several countries. They must accentuate the premium quality we are packing!
This box must work well for our customers all over the world (North America, Asia, Middle East, Europe, etc).
We prefer a cartoon-ish style, similar to our other labels.
Go crazy, make it as wild or as conservative as you want. Let's see what you can come up with!

Target Market(s)

Fruit importers and supermarkets.
Asian, Middle Eastern, European customers.

Industry/Entity Type

Wholesale


Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Style similar to our other labels (examples attached).
  • It must include the following, as seen in the attached sample box:
  • - PRODUCT OF CANADA
  • - PRODUIT DU CANADA
  • - CATEGORY No. 1
  • - 5kg - 11lb
  • It must include our logo (see attached), and show the following text:
  • - Distributed by: Terra Exports, Las Vegas, NV 89183 USA
  • - www.terraexports.com
  • It must be maximum 3 colors (and/or a combination of them).
Nice to have
  • Would like to see a feminine looking cherry. "Mon Cherie" means "My Dear" in French, but also sounds like a "My Cherry".

Files
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