• US$250

• 106 designs

• 22 designers

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Logo Design Brief

Company name is Casual Craftsman or The Casual Craftsman (I own both domains). I need a logo design for blog/affiliate site that focuses on all types of hand tools and power tools that will be used by homeowners and DIY'ers. We also provide step by step instructions and plans for DIY projects (ie. building a tree house, making furniture). Our target market is new/young homeowners or those just starting to take on DIY type projects around their house. Since the site is Not geared toward construction professionals or contractors, I don't think the logo should be too masculine. However, I am open to any concepts.

Target Market(s)

New/young homeowners, tool novices, or beginner do-it-yourself types who need information about various hand tools or power tools that could be needed to maintain their home or complete basic DIY projects.

Industry/Entity Type

Home Improvement

Logo Text

Casual Craftsman or The Casual Craftsman

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -Simplicity
• -Should communicate that this site is an authority on the subject matter but should appeal to a younger crowd including women and couples.
• -Unique. Would like it stand out from the typical blog
• -Must work on a responsive website (desktop, laptop, tablet, mobile phone)

Should not have

• Not too masculine as this site is not geared toward professionals in the construction industry.

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Files

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