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AgeUp Logo Design for Bayview Anti-Ageism Campaign
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This customer received 191 logo designs from 51 designers. They chose this logo design from Runner247 as the winning design.
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US$150
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191 designs
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51 designers
Logo Design Brief
We are in need of a bold, attractive, and awe-inspiring logo for an ongoing campaign and initiative to combat ageism and stereotyping of seniors. The campaign is called AgeUp because it represents the idea of transforming the perception of aging. The campaign wants to ask: 'dare to be YOU' - at any age. Ultimately, through education, research, and powerful stories, we wish to raise awareness on these anti-ageism issues.
To give you context on who we are: We are a 62+ Life Plan Community (retirement community) located in Seattle, Washington. Our organization mission statement is 'Transforming the Experience of Aging.' We want to change the way people think of aging. This is not a life stage of decline but a life stage of discovery and exploration. We have a hundred year old world renowned pianist who put on a community concert for his birthday, we have residents who are trying acting for the first time, we have residents who exercise every day, we have residents who are poets, yoga enthusiasts, authors, cartoonist, etc.
Some concepts to inspire 'AgeUp' logo design: hot air balloon as possible imagery (going upwards, imaginative), activism feel to it (like Act up), revolutionary flavor to it, creative, upward movement (maybe a clever placement of an arrow in the logo?), open, expansive, learning, blossoming, rising together/rise up, going deeper, etc.
Updates
Project Deadline Extended
Reason: We have chosen our top two logo choices and will need an extension to make the final decision solidified.
Many thanks.
Added Friday, May 19, 2017
Target Market(s)
Ideally Intergenerational. We do not want this logo and campaign to be tailored to just elder adults but to all generations.
Industry/Entity Type
Campaign
Logo Text
AgeUp
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Full White, black, and color versions of logo please.
Nice to have
- Possibly upward movement in the logo (an arrow, etc). We favor vibrant colors over dull.
Should not have
- Too many colors on the logo - due to printing costs, etc.