• US$200

• 36 designs

• 13 designers

---

Logo Design Brief

We need a logo design for our new technology startup based in Sydney, Australia called 'WithFlare'. Our mission is to leverage smartphone technology to improve motorcycling safety and enhance the riding experience. Our first product, 'Ride with flare' will passively monitor the rider's wellbeing and notify their loved ones in the event of an emergency. The app and its artwork will emphasise giving the rider peace of mind, so they can enjoy the road ahead.

The final design will be used to brand our website and apps. It will communicate reassurance and safety but must still present a bright and enthusiastic message. The design should be flat with sharp contrasts, bright colours and minimal use of gradients. We're looking to tint our brand towards an orange theme but the final design will probably have a few colours. Designs that can be expanded towards a complete branding theme will be favoured.

The 'withflare' text can be presented in any typeface, colour etc, as long as the letters are there.

Target Market(s)

People with an attraction to tech gadgets / apps
Likely 20-50 age group
Likely M
Either safety conscious, self-improvement or family oriented

Industry/Entity Type

Safety

Logo Text

withflare

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• What I'd really like to see included in the logo is some sort of design that captures the spirit and essence of riding and driving. The freedom, the adventure, the thrill..

Nice to have

• For the 'withflare' text, I'd like the 'with' and 'flare' words to be distinct somehow - whether spacing, colour etc.
  
  

Should not have

• Please don't emphasise a motorcycle. As stated in the Must Have, the design will focus on the essence of riding, not a literal bike :) Remember we need a logo for the company, not the product.