Artwork for pharmaceutical cream against eczema
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This customer received 51 packaging designs from 19 designers. They chose this packaging design from LR Design as the winning design.
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Packaging Design Brief
We are a Belgian company launching a steroid-free cream for itchy, red and eczematic skin. It will be a 50 ml tube in a cardboard box. We are looking for a reliable, pharmaceutical, yet no sterile clinical, feel. A product a pharmacist would recommend, but you would not find in a general drug store or perfume shop. The name of the product is "Slakio". Colors to be used are deep blue, orange, black and white. The main color should not be black or white. The prominent use of the capital "S", like in the Folavit example should be considered. A design with a curved element that goes with the S, like in the Vitamin C example has the preference.
Updates
Project Deadline Extended
Reason: Hi all,
I will extend the deadline with 5 days, because we feel that there is still not a perfect fit.
Thanks
Bert
Added Saturday, May 6, 2017
Target Market(s)
Pharmacy. Broad public. Young parents with growing children.
Industry/Entity Type
Pharmacy
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Text elements:
- "Slakio® crème"
- "50 g"
- "Bevat 1% hatseflats"
- "Verzorging van jeukende, rode en geïrriteerde huid"
Nice to have
- Side text elements (in plain black):
- "Lot 17XX17"
- "EXP 04/2020"
- Dummy EAN-13 barcode
- "ACME bvba - Slakiostraat 15 - 1234 Antwerpen"
- "Bevat Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua"